Privacy Policy & other policies

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Purpose

The purpose of this Privacy Policy is to inform customers of East Coast Forklifts LLC and its subsidiary and affiliated companies (“ECF”) and users of ECF websites on ECF’s policy for the collection and use of Customer Information (as defined below).

Overview

The exchange of information is critical in business relationships.  Customers and potential customers (“Customers”), in their interactions with ECF, may provide and disclose various types of information to ECF which enables ECF to provide products, services or support to its Customers. In some cases, providing this information to ECF’s equipment manufacturers and suppliers (“Equipment Manufacturers”) furthers ECF’s mission to provide these benefits to its Customers.  This information will be referred to throughout this Privacy Policy as “Customer Information.”

By interacting with ECF, purchasing its products or using its services, each Customer voluntarily acknowledges and consents to the collection, use, processing and transfer of Customer Information as described in this Privacy Policy.   This includes, without limitation, the transfer of Customer Information between NMC and/or its subsidiaries and affiliates, as well as the transfer of Customer Information to third parties assisting ECF.  These recipients may be located in the United States or elsewhere throughout the world.

ECF may change this Privacy Policy from time-to-time and post an amended version on this website.  This amended Privacy Policy will replace previous versions of the Privacy Policy, so please review this Privacy Policy periodically.

Implementation and Responsibility

ECF recognizes the importance of Customer Information to its Customers and has enacted this Privacy Policy to set out how it will collect, communicate, disclose, and make use of its Customer Information.  Due to the nature of ECF’s business, it is anticipated that this information will be of a commercial nature and not consumer or personal information.

Collection of Customer Information

ECF may obtain Customer Information from a variety of sources, including, without limitation, Customer transactions and related documents, Customer survey responses, equipment technology, its website or other Customer interacting technology, Customer inquiries, third party brokers, resellers and data aggregators or industry sources.

The Customer Information will generally include, but is not limited to, Customer name, company size and sector, individual contact names and job titles, postal address, telephone and fax numbers, e-mail addresses, and equipment owned and/or used by Customer.  ECF also has access to Customer Information that is generated from equipment usage.

ECF’s websites utilize session cookies.  A session cookie is a small text file that is temporarily placed on a user’s device to allow website operators to link the actions of a user during a browser session.  A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily.   Once a user closes the browser, all session cookies are deleted.  You can generally opt out of the use of cookies by changing your browser settings; however, if you choose to not have your browser accept cookies from the ECF site, certain site functionality may be lost, you will not experience a personalized visit,  nor will you be able to subscribe to the service offerings on the Site.

EFC Use of Customer Information

In all cases, ECF will utilize Customer Information and safeguard it as required by applicable laws.

ECF’s use of Customer Information generally enables ECF to provide services to ECF’s Customers (including order processing, warranty, delivery, installation and support services, invoicing and answering Customer inquiries).  In addition, ECF may also use Customer Information to improve the level and type of services and products that ECF offers.  As part of this interest in improving the services and products provided, Customer Information may be processed and enhanced as provided below.

ECF may from time to time inform its Customers about products and services and other information ECF feels may be of interest.

To Whom Does ECF Disclose Customer Information?

ECF may exchange Customer Information within ECF Group, LLC, its subsidiary and affiliated companies and among their internal departments for its legitimate business purposes, including without limitation, fulfilling sales and support obligations, as well as for marketing, operational or strategic functions. As a general rule, ECF does not disclose Customer Information to parties outside of ECF, except as set forth herein.

Certain Customer Information (i.e. Customer name, address, equipment purchased and serial numbers) that is necessary for post-sale functions by the Equipment Manufacturer (such as documenting purchases and providing warranty and other service functions) may be passed to Equipment Manufacturers.  In addition, the products sold may also contain technology for transmitting information on the product’s use directly to the Equipment Manufacturer.  Equipment Manufacturers may use Customer Information provided by ECF for their own direct marketing purposes and in accordance with their own privacy policies.

In addition, ECF may contract with a third party marketing consultant(s) and/or data processor(s) to provide strategic guidance, outsource services or exchange, collect and process Customer Information.  In such case, ECF will enter into a contract with such parties that requires such parties to employ reasonable and appropriate safeguards to protect the confidentiality of Highly Sensitive Customer Information (which is defined as Customer Information of such a sensitive nature that a reasonable person would believe it presents a serious and imminent risk to the Customer’s business if discovered by a competitor or the general public, such as financial data or trade secrets).   ECF does not authorize these third parties to use Customer Information for purposes other than for which it has been provided, and does not authorize these third parties to disclose that information to unauthorized parties or use that information for their direct marketing purposes. ECF may, as part of its transactions with these parties, allow such parties to aggregate the Customer Information for use in its products.

In certain limited situations, ECF may share “de-identified” Customer Information with affiliated third parties.  “De-identified” Customer Information means Customer Information which has been scrubbed of the identifying elements so that it does not specifically identify a company or individual and there is no reasonable basis to believe that the company or individual to which the information applies can be discerned.

Unless required by law, Highly Sensitive Customer Information will not be disclosed for use by parties outside ECF. Any Customer Information provided to any third party is governed by the third party’s privacy policy.

Finally, ECF may share Customer Information if required or permitted to do so for any or all of the following reasons: (i) to comply with a subpoena, legal process, government request or any other legal obligation, (ii) to prevent, investigate, detect, or prosecute criminal offenses or attacks on the technical integrity of the website or our network, (iii) to protect the rights, privacy, property, business or safety of ECF, its partners and employees, the visitors of the website, or the public; and (iv) in conjunction with the sale of all or a part of ECF’s assets.

Protection of Customer Information Held by ECF

While it is impossible to avoid all security risks, ECF takes Customer confidentiality and security very seriously. ECF has implemented reasonable and appropriate security procedures that restrict access to and disclosure of Customer Information within ECF.  These procedures will be reviewed from time to time to determine whether they are being complied with and are effective.

Limited Scope of ECF Website

ECF is based in the state of Georgia, United States of America and operates within a limited geographic area. Neither ECF nor this website markets its goods or services toward the residents of the European Union.

Children’s Privacy

This website is not directed to children under 13.  ECF does not knowingly, through the website or by any other means, collect personally identifiable information from children under 13.  If a parent or legal guardian becomes aware that his or her child has provided ECF with personally identifiable information without their consent, he or she may contact ECF at support@eastcoastforklifts.com to review what has been collected or to request the deletion of any information collected.

Opt Out Option and Correcting Your Information

You may opt out of receiving emails from ECF by following the instructions in those emails.  Please allow ample time for ECF to process your request.  You may also request changes to your contact preferences and to your information by emailing us at support@eastcoastforklifts.com.

Accessibility and Contact Details

ECF is committed to ensuring that this Privacy Policy is accessible to individuals with disabilities.  If you wish to access this Privacy Policy in an alternative format, please contact ECF as described below.  Questions related to this Privacy Policy should be directed to support@eastcoastforklifts.com